Magician’s Vision: Past Campaigns
AMC's Orphan Black Echoes x Sloomoo Institute
custom slime partnership
Ahead of the series premiere of Orphan Black: Echoes, AMC partnered with Sloomoo Institute, the world’s #1 Slime experience, to create a “YOU ARE A LIMITED EDITION” custom slime to celebrate the show’s tenets of uniqueness and freedom through sensory play. This exclusive collaboration mimicked the pink slime and shattering mirror from the show. The partnership also included supporting media and organic social, in-store displays and a slime activation at the press screening. A percentage of proceeds were donated to Tech Kids Unlimited a learning program that helps neurodivergent students. This idea was dreamt up from Jeannine and executed by her talented marketing team at AMC Networks.
A fan targeted experience that filled their cups with magic and surprise.
AMC's the Immortal Universe: Street of Immortality
san diego comic-con fan activation
To celebrate the Anne Rice series, Interview with the Vampire, Mayfair Witches and The Talamasca, AMC created a immersive experience at 2023's San Diego Comic-Con.
Within “The Street of Immortality” fans were invited to explore an authentic recreation of 1920's New Orleans filled with with magicians, musicians, dancers and street entertainers.
On their journey, fans collected exclusive souvenirs, limited-edition premiums and had in-world photo opportunities for further social engagement.
Jeannine conjured up the campaign and led her amazing marketing team in creating what fans voted the "The Best Offsite at San Diego Comic-Con 2023" and won a Silver Clio Award!! !
A fan targeted experience that filled their cups with magic and surprise.
For the launch of AMC’s The Walking Dead: Dead City, what better way to bring fans into the new setting by having zombies invade New York City as pesky tourists!
Through partnerships with The New Yorker, Katz’s Deli, John’s Pizzeria, Verizon and even The Hot Dog King, we created custom merch and had tourist-dressed zombies at each location. Talent also stopped by for photo opportunities. The campaign extended across social and paid media creating a wealth of impressions and extended reach beyond NYC.
Inspired and led by Jeannine whose team worked closely with events, social, press and media to create a horrifyingly fun campaign.
An NYC tourism experience that filled fans cups with celebration and play.
AMC’s the Walking Dead: Dead City NYC Tourism
consumer activation